Alexandr Wang wanted to make Meta 'cool again' — and memes were part of his plan
Alexandr Wang said his chaotic X posting, though spur-of-the-moment, is not without rhyme or reason.
Alexandr Wang, the 29-year-old chief AI officer at Meta, explained that his prolific X posting was part of a broader strategy to make Meta cool again. The young executive's feed brimmed with memes centered around Muse, Meta's AI agent, which generated significant buzz and contributed to Muse's growth. Wang admitted that his posts were spur-of-the-moment and sometimes off-color, but he believed they made an impact on Meta's market presence.
Despite Meta's past lack of "coolness," Wang felt that risk-taking in the digital realm pays off. Muse, Meta's first successful AI breakthrough, quickly became a top app in Apple's store, leveraging Meta's massive user base. The internet embraced Wang's youthful exuberance, contrasting sharply with older CEOs who were seen as less dynamic.
Wang embraced the wild and unpredictable nature of his X feed as a means to inject energy into Meta's brand, which he hoped would resonate with the public.
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