Nat Habit raises Rs 142 Cr in Series C led by Trident Growth Partners
Nat Habit said it will use this funding towards expansion of its product portfolio, expanding distribution reach, and manufacturing facilities.
Personal care brand Nat Habit has secured Rs 142 crore in Series C funding, with leading investor Trident Growth Partners spearheading the round. Existing investors Bertelsmann India Investments, Mirabilis Investment Trust and Sharrp Ventures joined forces with Physis Capital and Hero Family Office as additional backers. The capital infusion will fuel Nat Habit's expansion, focusing on product diversification, formulation and manufacturing advancements, and distribution growth across quick commerce and offline retail channels.
Launched in 2019 by Swagatika Das and Gaurav Agarwal, Nat Habit has achieved Rs 330 crore in annualized gross revenue. The brand's mission is to bring the benefits of Ayurveda into everyday personal care routines through fresh formulations developed via in-house R&D and manufacturing. Nat Habit's product range spans hair care, skin care, body care, and baby care.
Aiming to broaden its market reach, Nat Habit aspires to establish a presence in Tier II and subsequent markets, responding to the evolving Indian personal care landscape driven by increasing consumer demand for all-natural, family-safe products. Atul Gupta, Managing Partner at Trident Growth Partners, highlighted the company's strong foundation in a founder-led approach to natural personal care.
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