Government proposes tighter curbs on prescription-only drugs ads by pharmacies, wholesalers
The draft amendment aims to discourage unauthorised promotion and inappropriate self-medication. Stakeholders have 30 days to respond.
The Union Ministry of Health and Family Welfare has proposed stricter regulations for advertising prescription-only medicines by pharmacies and wholesalers, according to sources familiar with the matter. To implement these new rules, the health ministry has proposed an amendment to the Drugs Rules of 1945, which seeks to extend the current requirement of central government approval for advertising drugs listed under Schedule H, Schedule H1, and Schedule X to entities with licenses for selling and distributing drugs.
The proposed amendment aims to enhance regulatory oversight throughout the pharmaceutical supply chain, discourage unauthorized promotion of prescription medicines, and mitigate risks related to improper self-medication.
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