Festive spending 2026: 53% of Indians say family finances have worsened, CVoter survey finds – ‘Bloom but no boom’

In the lead-up to the festive season, a survey has found that Indian consumers are eager to buy and spend, but financial concerns are dampening high-end discretionary spending. Lower-income families are particularly anxious about their financial condition, with 63.2% reporting a deterioration, compared to 26.3% among higher-income households.

Only 11.6% of respondents say their family's financial situation has improved, while 27.1% believe it remains unchanged. The survey, conducted by CVoter, reveals a stark regional divide, with 59.2% of rural respondents reporting worsened finances, compared to 40.6% of urban respondents.

Despite financial concerns, traditional festive purchases like new clothes remain popular, with 45% of respondents already buying or planning to buy clothes for at least one family member. However, 45.4% do not plan to purchase new clothes, indicating budgetary restraint. Sweet treats are also favored, with 33% planning to buy them from local shops, while 8.7% intend to buy both sweets and chocolates. Traditional sweets are preferred over imported chocolates, which are mentioned by only 3.1%.

Household budgets are being prioritized over larger purchases, with only 21.5% planning to buy kitchen appliances and 18.5% considering electronic items. Home improvement projects show mixed demand, with 50.2% of respondents indicating no plans for renovation. Payment preferences lean towards full payment at the time of purchase, with 32.2% opting for this method.

Travel is another important aspect of the festive season, but most households are staying close to home, with 47.5% considering a family trip, often to local or religious destinations. Only 5.3% are planning an international holiday.