Can the public transport network help charities reach more people?
SMRT’s Journeys For Good initiative aims to rally support for charitable causes across its network, with ads in MRT trains, stations and bus stops.
SMRT’s Journeys For Good initiative is leveraging its vast public transport network to raise awareness and support for various charitable organizations. The campaign, a three-year collaboration between SMRT and the Ministry for Culture, Community and Youth (MCCY), features advertisements in MRT trains, stations, and bus stops. Deemed one of the first five institutions of a public character (IPCs) to receive free advertising spaces, Blossom Seeds, a charity serving seniors, has seen increased engagement on social media and volunteer inquiries following the initiative.
The campaign's goal is to showcase charities that people may not be aware of, thereby encouraging community participation and support.
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