Amazon’s new Alexa Tablet finally gives the iPad lineup some much needed competition

Amazon has introduced a new lineup of Alexa Tablets that aim to shake up the competitive tablet market, particularly against Apple's iPad line. For the first time, Amazon has adopted Android as its operating system instead of a custom one, offering the Google Play Store and a more refined user experience. These tablets are not only aesthetically pleasing, but they also come with a variety of sizes and price points to cater to a broader audience.

The three tablets in the lineup are an 8.7" model priced at $229, an 11" model at $329, and an 12" Pro model at $499. Among these, the 11" model seems to stand out with its 8GB RAM, 90Hz display, and sleek design. This compares favorably to the budget iPad, which is priced $120 higher, has less RAM, a less sharp display, and a thicker build. Although the iPad boasts Apple's A16 chip, Amazon's MediaTek chip powering the tablets is reportedly capable enough to offer a smooth user experience.

While Android on tablets may not be flawless, the Alexa Tablets' connectivity with Alexa and the competitive pricing could attract a significant number of users, even those who were previously considering iPads. Additionally, the Alexa Tablets offer a reader mode that reduces blue light, catering to users who prioritize eye comfort while reading. The 12" Pro model, priced at $499, seems particularly noteworthy for its capabilities and value for money.

It's important to note that Amazon's Kindle experience comes as a welcome addition to these tablets, providing a reader mode that cuts blue light. Given Amazon's history of offering competitive deals and the current promotion of a 20% discount with a trade-in, these tablets could be an excellent option for gifting during the holiday season.

While it remains to be seen how well these Amazon tablets will perform against the iPad, the competition could be a catalyst for Apple to revamp its iPad offerings. As someone who is eagerly awaiting a chance to test one of these tablets, it's clear that Amazon's entry into the tablet market could shake things up and force Apple to stay on its toes.