Walt Disney EVP Brent Woodford sells $381k in shares

Walt Disney's Executive Vice President of Control, Financial Planning & Tax, Brent Woodford, recently divested $381,011 worth of company stock, according to a Securities and Exchange Commission filing. The transactions, executed on October 8, 2026, under a pre-established Rule 10b5-1 plan, involved selling 3,618 shares at $105.31 per share and acquiring the same number of shares at $105.21 per share.

This aligns with a recent acquisition related to a fully vested stock option. Despite Disney's stock trading at $108.05, below its 52-week high of $117.09, analysts remain optimistic. Investment firm InvestingPro suggests the stock is undervalued, and the company's market capitalization stands at $187 billion. As of the recent transactions, Mr. Woodford personally holds 62,995 shares, with additional indirect holdings through his spouse's IRA and a 401(k) plan.

Analysts from various firms have issued differing opinions on Disney's prospects, with some highlighting streaming services as growth drivers while others express concerns over international park revenues.