Sonic Automotive director Paul Rusnak buys $819,045 in shares

Sonic Automotive Inc. (SAH) Director Paul Rusnak purchased 13,701 shares of the company's common stock on October 7, 2026, investing a total of $819,045. The stock's current P/E ratio is 9.67, and its PEG ratio is notably low at 0.24, indicating potential value. This insider purchase brings Rusnak's direct ownership to 5,164,221 shares.

The move reflects the company's management confidence, as Sonic Automotive has been actively buying back shares. The stock's performance has been bolstered by strong financial results, including adjusted earnings of $1.82 per share and revenue of $3.9 billion in the second quarter of 2026, surpassing Wall Street expectations. Analysts, including Needham, have raised their price targets, with Needham setting a new target of $139, corresponding to a $9.5 billion enterprise value.

Despite margin and affordability concerns, Sonic Automotive's franchise dealership business remains a strong point, reflected in the revised valuation multiple of 10 times the fiscal 2027 adjusted EBITDA.