Trump’s AI rebrand raises an awkward question for OpenAI
Will OpenAI change its name to “OpenSI”? Probably not, but it’s a question worth asking given the increasingly chummy relationship between the AI company and President Donald Trump. On September 29, the president signed an executive order officially renaming AI “SI,” or “superintelligence,” and ordered that government agencies comply with the change in their official communications. The…
OpenAI's potential rebranding to "OpenSI" has sparked questions in the wake of President Donald Trump's executive order renaming artificial intelligence to "superintelligence," or "SI." While OpenAI could conceivably adopt the new name, the company has so far indicated it has no plans to do so. Sam Altman, OpenAI's CEO, has stated that the company "has no plans" for a name change, despite his company's frequent discussions about superintelligence.
The President himself has expressed a preference for the term, arguing that "artificial" makes AI sound fake. However, the term "superintelligence" already carries a specific meaning in the tech industry, generally referring to AI that far surpasses human capabilities. Despite this, Trump has been pushing for its adoption, even labeling those who don't use it as "the enemy."
OpenAI, however, has maintained a generally positive relationship with the Trump administration. CEO Altman has donated to Trump's 2025 inauguration fund, praised him publicly, and regularly attended White House events. OpenAI President Greg Brockman even attended a private lunch with other AI leaders and signed the White House's "Accord on Super Intelligence" on behalf of the company.
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