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Morality in business: “A lot is announced, but that is often hypocrisy”

Managers preach sustainability but hardly act on it, says business ethicist Alexander Brink – and identifies four factors that reveal a genuine attitude.

Translated from German Read in German

Morality in business: “A lot is announced, but that is often hypocrisy”

Alexander Brink, a German university professor, holds two doctorates, one in economics and one in philosophy. He believes that these two disciplines, often seen as contradictory, can complement each other and are both essential for effective leadership. Brink argues that economists often overlook the moral and social implications of their decisions, and that philosophy can provide a more nuanced understanding of human needs and values.

He advocates for a "Why-Transformation" in which companies and individuals prioritize their values and long-term goals, and for a greater emphasis on social sustainability alongside ecological sustainability.

Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

Read the original at handelsblatt.com →

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