Meta bans TikTok ads on its platforms in US
Facebook and Instagram-owner Meta has banned advertisements by ByteDance, the Chinese parent of TikTok, on its platforms in the United States and a handful of other countries, a company spokesperson said on Thursday.
Meta, the owner of Facebook and Instagram, has prohibited ads from ByteDance, the Chinese parent company of popular video-sharing app TikTok, on its platforms in the United States and several other countries, including Canada, Egypt, Indonesia, Japan, Thailand and Vietnam. This decision comes as Meta and ByteDance intensify their competition for user engagement, creators, and advertising revenue.
The ban begins immediately in the aforementioned countries and applies to any third-party advertisers whose campaigns link to TikTok or other ByteDance properties. Meta explained that declining to run ads from a competitor focused on diverting users away from its own apps is a standard practice in the industry. The company emphasized its commitment to competing based on product quality and user experience. Neither TikTok nor ByteDance has commented on Meta's decision at this time.
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