Inside the Experience-Led Strategy Behind Saadiyat Grove
Opening in Q4 2026 on Saadiyat Island — at the heart of Abu Dhabi’s cultural district — Saadiyat Grove brings together luxury retail, hospitality, residential living and culture in one of the emirate’s most ambitious new developments. BoF speaks to Jonathan Emery, chief executive officer of Aldar Development, about the strategic vision behind the project.
Saadiyat Grove, a mixed-use luxury destination opening in Q4 2026 on Abu Dhabi’s Saadiyat Island, aims to redefine luxury retail by integrating cultural experiences and hospitality. The development, valued at AED 56 billion ($15.2 billion), is positioned between three major cultural institutions and is designed to encourage longer dwell times and repeat visits.
Luxury brands like Chanel, Hermès, Dior, Louis Vuitton, Chaumet, and Audemars Piguet have embraced Saadiyat Grove’s distinctive proposition, creating innovative concepts tailored to both the destination and Emirati culture. The masterplan focuses on walkable streets, public spaces, and seamless connections between retail, dining, workplaces, and residences, blending seamlessly with the island’s fabric.
Cultural programming is crucial for commercial success, as it provides reasons for people to experience the destination differently every time they visit.
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