Instagram Admits It’s Been Suggesting Creed’s ‘Higher’ ‘to More People Than Intended’
"We’re continuing to investigate," a rep for parent company Meta tells Billboard .
Meta-owned social media platform Instagram has admitted it has been suggesting Creed's 1999 hit "Higher" to users more frequently than intended. The issue was brought to light after numerous individuals reported receiving the song recommendation in their posts and Stories without a clear explanation for why this specific track was being pushed so often.
Instagram acknowledged the problem and stated that they are continuing to investigate the matter. The situation has left users questioning whether the frequency of the Creed suggestions is a mistake or part of a more deliberate algorithmic strategy. Some users have expressed concern, jokingly alleging a wider conspiracy to make people like Creed.
Instagram's own representatives have also been caught off guard by the issue, with one even remarking that they too have seen "Higher" frequently recommended to them. The track was originally released in 1999 as the lead single from Creed's second studio album, Human Clay, and reached a peak position of No. 7 on the Billboard Hot 100 in July 2000.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
