How Tinashe Scored the Biggest Album of Her Career With ‘Popstar’
“The music industry moves fast,” says her manager Simonne Solitro, adding, “We constantly need to think outside the box and build intriguing, fresh campaigns.”
Tinashe's comeback began years earlier, with her debut album Aquarius (RCA) and its hit single "2 On" leading to her recognition as a rising star. However, she later left her label to pursue an independent career, garnering a loyal fan base despite limited commercial success. A turning point came in 2024 with the viral success of her single "Nasty" and a top 40 appearance with dance DJ Disco Lines on "No Broke Boys."
Now, her new album, Popstar, released through Nice Life Recordings and Atlantic Records, is hailed as one of the year's best, debuting at No. 6 on the Billboard 200. Tinashe's manager, Simonne Solitro, credits the album's success to focusing on artistic merit over sales, employing innovative marketing strategies and visually compelling content to engage fans and convey the album's narrative. The result has been a major career milestone for the singer, songwriter, producer, and DJ.
Written by urgent.news from Billboard's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
