Half of Japan’s trendiest lenses are f/2.8 zooms, but the number one lens? It’s actually a five-year-old cheap telephoto that’s just gives you f/8 at 400mm
A photo retailer in Japan has ranked the trendiest lenses, and while the top optic is a budget zoom, the list is dominated by compact f/2.8 zooms
In Japan, the f/2.8 zoom lenses dominate the top ten best-selling interchangeable lenses, making up half of the list. However, the number one lens on Kitamura Camera's rankings for September 2026 is a five-year-old Canon RF 100-400mm f/5.6-8 IS USM telephoto lens. This lens sacrifices aperture for a lower price and smaller size, making it accessible to beginners.
Another zoom lens that differs from the others is the Nikon Z 24-120mm f/4 S, which trades f/2.8 aperture for an f/4 aperture in order to achieve a longer telephoto reach. Despite this, the majority of the lenses on the list are f/2.8 zooms, which are often designed to be compact and lightweight. The most popular lenses include affordable third-party options and first-party optics, such as the Canon RF 50mm f/1.8 STM and the OM System M.Zuiko Digital 17mm f/1.8 II.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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