Bvndle Rewards Festival Returns with N200m Prizes, Others

The Bvndle Rewards Festival (BRF) is set to make a comeback for its second edition on December 11th and 12th, 2026, in Lagos, offering N200 million in rewards, prizes, gadgets, and experiences through participating brands and festival activities. The festival, which builds on its successful debut in December 2025 with over 5,000 attendees and 26 participating brands, takes its inspiration from the concept of loyalty, known as Jara in Nigerian culture.

The theme, "Be The Moment," underscores the festival's commitment to celebrating everyday relationships between brands and customers through meaningful experiences. The inaugural edition demonstrated the growing demand for experiences that bring consumers and businesses together beyond routine transactions. For 2026, BRF will transform the Bvndle loyalty ecosystem into a two-day celebration, featuring brand activations, interactive activities, rewards, exclusive offers, and entertainment, culminating in the Rewards Concert, a live music event celebrating artists and their communities.

Managing Director Elmer Aluge highlighted the festival's purpose: to acknowledge and reward consistent brand and customer loyalty, creating an environment where consumers can discover new brands and experiences, participate in interactive activities, and enjoy exclusive deals. The second edition of the festival places entertainment at the forefront, with the Rewards Concert serving as a platform to recognize the loyalty between artists and their audiences.

As Lagos gears up for the festive season, Bvndle Rewards Festival aims to provide a destination where brands can strengthen their relationships with consumers, and customers can explore new value and meaningful connections.