Taylor Swift Applies for Top Level Domain Sites That End in .Taylorswift
The fight against copycats keeps escalating. The post Taylor Swift Applies for Top Level Domain Sites That End in .Taylorswift appeared first on Futurism .
In 2024, pop star Taylor Swift faced a surge of pornographic deepfakes on social media, prompting her to apply for a new top-level domain (TLD) to protect her image online. Multiple web addresses, including TaylorSwift.porn and TaylorSwift.adult, had been registered by Swift's legal team in 2015 to prevent the misuse of her name and likeness.
With the Internet Corporation for Assigned Names and Numbers (ICANN) expanding the list of available TLDs, public figures like Swift have taken advantage of the opportunity to secure their own domains. Swift established TAS Rights Management, a Tennessee-based IP holding and management company, to safeguard her copyrights, brand assets, and trademarks.
Now, Swift's company has applied for the .taylorswift TLD, intending to restrict domain registrations to affiliated organizations and licensees. ICANN has received over 1,600 new applications for generic top-level domains this year, including 333 brand applications. The company will open a community input period before officially approving the .taylorswift TLD, with approvals expected in the first half of 2027.
Other notable brand applications include .adidas, .bankofamerica, .tiktok, and .shopify. Swift has also applied for a trademark on her voice and appearance in an effort to protect her brand amid the rise of AI-generated content.
Written by urgent.news from Futurism's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
