Skydance Names Jay Askinasi Head of Ad Sales, Taps David Decker to Lead Content Sales and Ray Hopkins as Distribution Chief
David Ellison’s Skydance, formed from the merger of Paramount and Warner Bros. Discovery, continues to announce senior executive appointments for the new company: On Thursday, the company said Jay Askinasi will lead ad sales for Skydance, David Decker will head up content sales, and Ray Hopkins will oversee distribution. Askanasi and Hopkins will also serve […]
Skydance has appointed Jay Askinasi as chief revenue officer for the advertising division, a role where he will lead ad sales. David Decker will take on the position of president for content sales, while Ray Hopkins will oversee distribution. Together, the trio will report to Skydance TV and DTC Co-Chair and Chief Business Officer JB Perrette.
Perrette highlighted the company's goal to leverage the combined strengths of Paramount Skydance and Warner Bros. Discovery, emphasizing innovative opportunities for commercial partners. Askinasi has been with Skydance since November 2025, previously serving as Roku's senior vice president of global media revenue and growth and CEO of Publicis Media Exchange U.S. Decker has a Warner Bros. veteran status, having led licensing and distribution efforts across major global platforms.
Hopkins brings over 35 years of experience in managing relationships with video providers and digital platforms. The company has expressed anticipation for future updates on its organizational structure and leadership team.
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