Opt-out registry arrives as marketers go social
Sixteen years after it was first mooted, the opt-out registry will be enforced from April 2027, with hefty fines for marketers that ignore it.
The National Opt-Out Registry, a long-awaited system designed to protect South Africans from unwanted direct marketing, is set to launch in April 2027. After being proposed in 2008 and first mooted 16 years ago, the opt-out registry will give consumers a single, free mechanism to block unwanted calls, SMS messages, and other electronic communications.
The system was officially launched by trade, industry, and competition minister Parks Tau, who emphasized the importance of the registry in promoting responsible direct marketing and protecting consumers from spam calls, texts, emails, and other electronic communication.
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