MrBeast, Alex Cooper and Khaby Lame Lead ESHAP and What’s Trending 2nd Annual Creator Map | Exclusive

The second annual ESHAP and What’s Trending Creator Map, unveiled at the Jupiter Festival Miami sponsored by YouTube, provides a comprehensive guide to the biggest creators on various social media platforms. Media cartographer Evan Shapiro, CEO of ESHAP, explained that the map gives outsiders a clearer understanding of the "creator ecosphere," an industry that can often seem confusing and chaotic.

The map highlights the top 200 creators across Instagram, YouTube, and TikTok, with their follower counts and Affinity Quotient scores. The Affinity Quotient measures audience engagement depth, giving more weight to actions like shares and saves than passive interactions such as likes. This metric shift reflects the growing importance of active engagement in the creator economy.

Top creators identified include MrBeast leading YouTube, Khaby Lame leading TikTok, Kai Cenat leading Twitch, and Joe Rogan leading podcasting. Notably, Cristiano Ronaldo tops Instagram and Kylie Jenner leads Snap. The map also reveals the top creators on Snap, Facebook, LinkedIn, X, Twitch, Pinterest, and Rumble, along with leading Substack publishers and podcasters. It identifies key agencies, studios, technology tools, payment platforms, and other companies driving the creator ecosystem.

ESHAP and What’s Trending CEO Shira Lazar emphasized that the map aims to make the creator economy more navigable and comprehensible for creators, brands, and companies alike. The map reflects how culture and trends are increasingly moving beyond traditional media and into the real world.