Apple event: expect new smart-home device and revamped HomePod, analysts say
Apple indicated on Thursday that it would be making a smart-home product -related announcement on October 13, releasing a video showing someone embroidering the company's famous multicoloured logo . The caption being created read "Welcome home", seemingly confirming months of rumours that Apple will soon be introducing a new device for the home during the event, which is scheduled to take place…
Apple is set to unveil a new smart-home device and a refreshed version of its HomePod at an event on October 13, according to analysts. The upcoming device could serve as a central interface for controlling smart-home products, accessing content and services, and interacting with Apple's AI capabilities. Anshika Jain, a principal analyst at Counterpoint, suggests that the display-based device may give Apple a stronger foothold in the smart-home ecosystem.
Meanwhile, the refreshed HomePod is expected to be an entry point into an AI-powered home ecosystem, complementing Apple Intelligence and a more capable Siri. However, Jain notes that the refreshed HomePod is unlikely to generate blockbuster sales, as it will face saturation and longer replacement cycles in the market. Apple has a history of developing devices not directly related to computing and smartphones, including a PowerCD player in 1993 and a gaming console called Pippin in 1995.
The company also collaborated with LG Electronics to ensure compatibility with various smart-home products. Apple's second major product announcement in less than a month follows the launch of the foldable smartphone, iPhone Duo, which is set to go on sale on October 16.
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