Apple announces surprise ‘Welcome home’ launch event

Apple is set to host another big event later this month, following the announcements of the iPhone 18 Pro and iPhone Duo. Senior VP of Worldwide Marketing Greg Joswiak hinted at the upcoming event via a video shared on his X account, featuring two women stitching a rainbow Apple logo with "Welcome home" written below it.

Many are speculating that the event will focus on Apple's Home products line. The product most likely to be unveiled is the HomePad, a new smart display device that could act as a smart home hub, much like the HomePod. Siri AI is expected to be a key feature on the device. Additionally, Apple is rumored to launch a new HomePod mini 2, an updated smart speaker with AI assistant capabilities, and a refreshed Apple TV 4K.

The event may also see the unveiling of smart home products developed in partnership with LG. The video's use of a rainbow Apple logo reminiscent of Apple's old Macintosh era adds an intriguing layer to the speculation. It remains to be seen what other surprises Apple has in store for its audience on Tuesday, October 13.