What happens to 'energy drinks' after Campa, PepsiCo get interim court relief against FSSAI label ban? | Explained
As Reliance’s Campa, PepsiCo and Monster receive interim relief from the Delhi High Court against an FSSAI order prohibiting them from marketing high-caffeine beverages as “energy drinks”, the question remains: What happens to the existing stock?
Reliance Consumer Products and PepsiCo have received temporary relief from the Food Safety and Standards Authority of India (FSSAI) order prohibiting the use of the term "energy drink" on high-caffeine Campa beverages. The Delhi High Court granted this interim relief, allowing the companies to continue selling their existing stock of Campa beverages.
However, they are not permitted to produce new batches carrying the "energy drink" label until the next hearing on November 5. The dispute arose from an FSSAI directive on June 30, giving companies three months to revise their product labels and packaging. Manufacturers argue that altering their established labels could result in significant financial losses, while regulators seek to limit the use of the term due to concerns over misleading claims.
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