TGI Fridays Makes a Big Bet on Pakistan with Meerab Hospitality

TGI Fridays has entered into a development agreement with Meerab Hospitality, signaling a significant step forward for the brand's presence in Pakistan. The agreement outlines plans for up to 15 new restaurants across the country over the following years, as part of TGI Fridays' broader international expansion efforts. With a population exceeding 240 million and a median age of 21, Pakistan represents a market with enormous scale, a youthful consumer base, and long-term growth potential.

Rapid urbanization, mall and mixed-use development, and changing dining preferences are all contributing to the opportunities for international restaurant brands in the country. TGI Fridays' partnership with Meerab Hospitality will deliver the brand's signature American flavors, legendary mocktails, vibrant atmosphere, and renowned hospitality to Pakistani consumers.

The franchise and development arm of Meerab Properties, Meerab Hospitality, boasts a two-decade track record across the Middle East, South Asia, and Central Asia, coupled with extensive international hospitality experience. The collaboration is expected to create jobs, invest in local hospitality talent, and cultivate a new generation of professionals in the field.

Phil Broad, Global President of TGI Fridays, emphasized the strategic importance of entering Pakistan, citing the country's young demographic and rapidly evolving retail landscape, alongside Meerab Hospitality's deep market knowledge and hospitality expertise. Pervaiz Iqbal Shahid, Founder and Group CEO of Meerab Properties, expressed enthusiasm about reintroducing TGI Fridays to Pakistan through a well-capitalized and operationally strong platform, underpinned by strong leadership and a commitment to responsible growth.

The first flagship restaurant is slated to open within the next year at the Hyatt Regency Hotel complex in Lahore, with additional locations planned over the ensuing decade through a mix of company-owned and sub-franchised restaurants. This agreement marks TGI Fridays' second market entry in the past month, following its expansion into the Balkans across Albania, Kosovo, and North Macedonia.

The expansion aligns with TGI Fridays' broader franchise strategy of entering high-potential markets with experienced local operators that possess market knowledge, operational capability, and a long-term development vision.