Sharmax expands UAE presence with its largest showroom in Ras Al Khaimah

Sharmax Motors, a global motorcycle and powersports manufacturer, has expanded its reach in the United Arab Emirates by opening its largest showroom in Ras Al Khaimah. This state-of-the-art facility houses both its retail operations and a dedicated service center, establishing a comprehensive sales and after-sales network in the region. Situated on Al Sanaa Road in Al Dhait, the showroom is currently fully operational and will officially open on October 17, 2026.

The expansion aligns with Sharmax's ten-year international development journey, which began in 2016 after it shifted its focus from motorcycles to powersports. Currently, the company operates approximately 50 branches worldwide, extending its presence across the Gulf region, Asia, Europe, and other international markets.

The new Ras Al Khaimah showroom joins the company's existing store locations in Dubai, Abu Dhabi, and Sharjah. By integrating retail and service functions into one location, Sharmax aims to provide a seamless customer experience, combining vehicle sales with servicing at the same site. This strategic move also strengthens the brand's footprint in the northern Emirates, as the company continues to expand its UAE operations.

In a statement, a Sharmax Motors spokesperson highlighted the importance of expanding the physical presence in the UAE, emphasizing their confidence in the local powersports sector. The opening of the largest UAE showroom in Ras Al Khaimah underscores their commitment to supporting customers and partners as the business continues to grow.

Sharmax chose Ras Al Khaimah for its strategic expansion, taking into account the emirate's thriving tourism and outdoor recreation sectors. This decision comes after the company's successful participation in the 2026 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) in September, where they sold out all displayed vehicles and engaged with customers and representatives from the UAE's outdoor sector.

The new facility is part of Sharmax's broader expansion strategy, which involves a combination of local showrooms, service centers, regional hubs, and logistics operations. The company has opened ten international showrooms over the past two years, with plans for five additional concept showrooms as part of its 2026 development program.

The official opening of the Ras Al Khaimah showroom is set to take place on October 17, 2026, with a formal ceremony attended by Sharmax representatives, customers, riders, business partners, media, and other invited guests.