Paris Baguette offers healthy Paran Label products across Singapore stores

Paris Baguette, the largest bakery chain in Korea, is set to roll out its health-focused Paran Label product line across all 28 of its Singapore stores, marking the global debut of the brand. This expansion comes as local demand for breads that balance nutrition and taste rises. The Paran Label line, named after the Korean word for blue, was first introduced at the Paragon store in February before being expanded after consumer testing.

The new lineup comprises seven products, including five breads and two sandwiches, with best-selling items such as Multigrain Rye Bread, Smoked Salmon Ricotta Sandwich, and Roasted Chicken Ricotta Sandwich. Since the expansion, average 30-day sales in the sliced-bread category have increased by 57 percent from the May-to-July average, while sales of sandwiches and salads have risen by 10 percent.

Paris Baguette attributes this success to the brand's emphasis on dietary fiber, lower sugar, protein, and probiotics, while still offering varied textures and flavors. The company has paired these health-conscious breads with sandwiches and salads to create a well-rounded menu.

Brief written by urgent.news from The Korea Times's own syndicated text. Machine-written — may contain errors; check the original before relying on it.