Paris Baguette offers healthy Paran Label products across Singapore stores
Paris Baguette, Korea’s largest bakery chain, is expanding its health-focused Paran Label line across all 28 of its Singapore stores — marking the global debut for the brand, named after the Korean word for blue, as local demand rises for breads that balance nutrition and taste. The bakery chain first introduced Paran Label at its Paragon store in Singapore in February before expanding it across…
Paris Baguette, Korea's largest bakery chain, is expanding its health-focused Paran Label line to all 28 of its Singapore stores, marking the brand's global debut, according to local demand for nutritionally balanced breads. The Paran Label line, named after the Korean word for blue, first launched at the Paragon store in February before being rolled out across the network after testing consumer response.
The current lineup consists of seven products, including five breads and two sandwiches, with popular items like Multigrain Rye Bread, Smoked Salmon Ricotta Sandwich, and Roasted Chicken Ricotta Sandwich. Following the expansion, average 30-day sales in the sliced-bread category surged 57% from pre-expansion May-to-July averages, while sandwich and salad sales increased by 10%.
Paris Baguette attributes the brand's success to products emphasizing dietary fiber, lower sugar, protein, and probiotics while maintaining varied textures and flavors. The company has paired these breads with sandwiches and salads to further appeal to health-conscious consumers.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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