Netflix’s ‘One Hundred Years of Solitude’ Generated US$162M in Colombia

Netflix's adaptation of Gabriel Garcia Marquez's "One Hundred Years of Solitude" has generated direct economic benefits in Colombia totalling over $162 million. This significant impact, reported in two parts, is more than double the initial estimate made at the end of the first part.

The production generated over 525 billion pesos (approximately $162 million) in the Colombian economy. This figure includes revenue from filming activities, hiring of local workers and suppliers, and spending associated with services like lodging, transportation, food, and construction. The economic benefit spread across several regions of Colombia and involved hundreds of companies and professionals throughout the production of the two parts.

The majority of filming took place in Tolima, in the Andean region of Colombia's central-western area. Here, Netflix constructed Macondo on a plot of more than 540,000 square meters for the second part, which was filmed over 190 days and employed more than 850 people. The first part of the production also had a considerable impact, with more than 100,000 hotel nights recorded in Ibague alone.

The project brought numerous local suppliers and businesses into the production, including more than 970 suppliers across more than 15 departments. These contributed to various aspects of the production, such as set design, transportation, food services, equipment rental, lighting, visual effects, post-production, and professional services.

One of the most visible effects was in the tourism sector, where 154,888 hotel nights were recorded during the second part of the production. This direct revenue for lodging establishments was a significant boost to the local economy. Additionally, the production involved approximately 70,000 garments and 227 musicians incorporating Colombian sounds and traditions into the global adaptation.

Overall, Netflix's production of "One Hundred Years of Solitude" has not only brought economic benefits to Colombia but also positioned the country as an international showcase for tourism and audiovisual production.