Exclusive: Swish Pilots Swish Go To Take On Swiggy, Zomato

Food delivery startup Swish is testing a new service called Swish Go, which will deliver food from external third-party restaurants and cloud kitchens. The feature, currently being tested in select Bengaluru areas, promises no packaging or platform fees for customers. Brands such as Nothing Before Coffee, Mealy, and Taaka Chinese have already joined Swish Go.

This move puts Swish in direct competition with Swiggy’s Toing and Rapido’s Ownly, both of which are targeting affordable online food delivery. Unlike Swish's existing model that only sources from its owned kitchens, Swish Go does not guarantee the 15-minute delivery promised by its core app. Inc42 has reached out to Swish for clarification on Swish Go; a response is expected.

Founded in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S, Swish operates in 50+ pin codes across major Indian cities and has secured $78 Mn in funding from prominent investors. The startup aims to succeed where larger players like Swiggy and Zomato have failed, leveraging its vertically integrated model and low, transparent pricing strategy.