Does AI speak your local language?
The short answer is – it depends on what your local language is. Picture a European startup that has spent years building something genuinely innovative. A FinTech platform that helps mid-sized companies manage cross-border payments with happy customers at home and across a couple of neighbouring markets. The ambition, now, is the UK or the […] The post Does AI speak your local language? appeared…
The need for a strong presence in multiple languages is a growing concern for businesses seeking to acquire international clients. A European FinTech startup exemplifies this reality; despite its innovative technology, it has struggled to surface in AI-powered search results for potential customers in the UK and US. This is because the AI system is not able to read the company's non-English website, and does not include foreign-language mentions of the business in its evaluation of the company's credibility.
The rise of generative AI has transformed how business decisions are made, with more than 900 million weekly active users now seeking answers directly from AI assistants. This shift means that a strong online presence in English is essential for companies seeking to win over buyers on the global stage.
Written by urgent.news from EU-Startups's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
