Beef tallow remains hurdle to Charrr's global expansion
Countries’ regulations on imported foods containing beef tallow pose a hurdle for Samyang Foods as the Korean instant noodle giant seeks to expand exports of its latest black bean sauce instant noodles, Charrr. The company has established Buldak as a massively popular product around the globe without using beef tallow, selling 10 billion units and generating cumulative sales of 7 trillion won…
Charrr, the latest black bean sauce instant noodle product from Korean instant noodle giant Samyang Foods, faces regulatory obstacles in various countries due to its use of beef tallow. This ingredient is crucial for Charrr's rich, beefy flavor, setting it apart from Samyang's popular spicy, brothless Buldak brand, which has achieved massive success with 10 billion units sold and 7 trillion won in cumulative sales as of June.
Samyang's Charrr is not the company's first instant noodle product to employ beef tallow. In fact, the firm launched Samyang 1963 last November with the objective of reviving the original taste of its 1963 launching instant noodle, Samyang Ramen, which used beef tallow. Samyang Ramen, introduced by late founder Chun Joong-yoon to help feed a population suffering from widespread poverty, remains a cornerstone of Samyang's identity. The use of beef tallow has become an integral part of this iconic product.
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- Beef tallow remains hurdle to Charrr's global expansion koreatimes.co.kr
