Beef tallow remains hurdle to Charrr's global expansion
Countries’ regulations on imported foods containing beef tallow pose a hurdle for Samyang Foods as the Korean instant noodle giant seeks to expand exports of its latest black bean sauce instant noodles, Charrr. The company has established Buldak as a massively popular product around the globe without using beef tallow, selling 10 billion units and generating cumulative sales of 7 trillion won…
The expansion of Samyang Foods' global sales of its latest black bean sauce instant noodles, Charrr, faces challenges due to regulations on imported foods containing beef tallow in various countries. Established as a popular product without the use of beef tallow, Samyang has sold 10 billion units of Buldak, generating $5.2 billion in cumulative sales as of June.
However, Charrr incorporates beef tallow to achieve a rich, beefy flavor, distinguishing it from Buldak. Samyang is not new to using beef tallow in instant noodle products; they launched Samyang 1963 in November last year with the goal of resurrecting the "forgotten" taste of their original 1963 instant noodle, Samyang Ramen. Introduced by founder Chun Joong-yoon during a time of widespread poverty, Samyang Ramen remains a key brand identity for the company. The application of beef tallow in Samyang Ramen is now an integral part of its legacy.
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- Beef tallow remains hurdle to Charrr's global expansion koreatimes.co.kr
