Apple's escalating crackdown on ad vendors is catching some innocent victims
When iOS 27 was released, a legit advertising company found it could no longer serve ads to the Safari browser. This block appears to be a mistake on Apple's side, but the ad industry is up in arms about the implications. At least one ad agency was initially blocked in Safari when iOS 27 was launched. Apple introduced App Tracking Transparency back in 2021 in order that users had to choose to…
When Apple released iOS 27, a legitimate advertising company discovered it was unable to serve ads on Safari. This appears to be an error on Apple's part, but the ad industry is outraged by the consequences. At least one ad agency was initially blocked on Safari when iOS 27 launched. Apple introduced App Tracking Transparency in 2021, requiring users to opt-in for ad companies to track them using identifiers.
Although the initial impact was severe, the percentage of users allowing tracking has since increased, and advertisers have found alternative methods to learn about users. However, a report by AdExchanger revealed that The Trade Desk, an advertising agency, was blocked by Apple in iOS 27. Apple seems to be deliberately preventing data brokers that sell on tracked data from serving ads, inadvertently causing The Trade Desk to also lose ad serving capabilities.
Written by urgent.news from AppleInsider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
