Al Ain Farms takes camel milk global to turn UAE product into new superfood
Matcha was on the menu at a signing ceremony during Global Food Week on Tuesday, an unusual sight at a formal event. But this matcha is no ordinary drink – it was brewed with camel milk. Al Ain Farms Group announced that it was taking its camel milk brand, Camelait , to the global market, with ambitions to turn the traditional product into a superfood. In partnership with international companies,…
Al Ain Farms Group is set to expand the global presence of its camel milk brand, Camelait, in a bid to position the traditional product as a superfood. The company, in partnership with international entities, plans to export camel milk products to China and European nations, with the goal of making camel milk a widely available superfood within the next few years.
Tareq Al Hosani, chairman of Al Ain Farms Group, emphasized the significance of this initiative, stating that the company aims to manufacture high-quality camel milk in the UAE and ship the powder to Germany and China, which will then serve as regional hubs. The company's target is to share the benefits of camel milk globally, envisioning a future where camel milk is on every table.
Currently, camel milk accounts for merely 0.4 per cent of global milk production, with the UAE company producing two million litres annually. The UAE recently established the world's first international standard for pasteurised camel milk, a development that has been welcomed by Dr Thani Al Zeyoudi, the Minister of Foreign Trade. This standard will enhance market access and provide a platform for connecting scientific research to commercial impact.
Al Hosani remains confident about the future of camel milk, citing its potential health benefits for young children. He anticipates that camel milk-based baby and children's food products could dominate the market share in the next five years, provided that government regulations and assurances are met. Al Ain Farms Group is also planning to collaborate with Khalifa University and Khalifa University Enterprises Company to advance research into camel milk and its potential applications.
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