Al Ain Farms takes camel milk global to turn UAE product into new superfood
Matcha was on the menu at a signing ceremony during Global Food Week on Tuesday, an unusual sight at a formal event. But this matcha is no ordinary drink – it was brewed with camel milk. Al Ain Farms Group announced that it was taking its camel milk brand, Camelait , to the global market, with ambitions to turn the traditional product into a superfood. In partnership with international companies,…
Camel milk, traditionally consumed in the UAE, is set to become a global superfood thanks to Al Ain Farms Group. The company announced it would export its Camelait brand, including to China and Europe, to transform the product into a sought-after superfood. The initiative is part of a broader transformation, with Al Ain Farms managing the entire supply chain, from production to research and development.
Chairman Tareq Al Hosani expressed high ambitions, aiming to make camel milk available on every table worldwide and targeting a $24 billion market by 2030. The UAE recently established an international standard for pasteurized camel milk, enhancing market access and solidifying its position as a global trade hub. The company's partnership with international firms and local institutions like Khalifa University will bolster research and development, further solidifying camel milk's potential as a health-promoting beverage.
Written by urgent.news from The National UAE's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Al Ain Farms takes camel milk global to turn UAE product into new superfood thenationalnews.com
