Watchdog unveils guidelines on deceptive 'dark patterns' on online platforms

On Tuesday, Korea's fair trade watchdog released guidelines aimed at curbing deceptive practices known as "dark patterns" on online platforms. The Fair Trade Commission (FTC) announced these updated guidelines, which consolidate and improve upon existing advice while offering specific examples of violations to guide platform operators in adhering to the regulations.

Dark patterns involve tactics designed to deceive consumers into making payments or signing up for services without a full comprehension of their commitments. These tactics can include enrolling individuals in recurring subscription services without their consent or making the cancellation process overly complicated. According to the guidelines, platform operators are encouraged to make cancellation options readily available, such as placing cancellation links on the website's homepage or in easily accessible areas like "My Account," rather than in less intuitive locations like "Security Settings."

Additionally, the FTC advised against platforms automatically adding features or options that consumers have not explicitly chosen during the sign-up process. The guidelines aim to promote transparency and fairness in online transactions, ensuring that consumers are not misled by manipulative design strategies.