Urgent.News

What's breaking now, across thousands of outlets.

Business

Nike Is Making a Classic Strategy Mistake—and a 1975 Psychology Experiment Proves It

Nike CEO Elliott Hill is cutting Jordan supply to fix slumping sales. But a 50-year-old psychology experiment shows why scarcity alone won’t rebuild demand.

Nike Is Making a Classic Strategy Mistake—and a 1975 Psychology Experiment Proves It

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

Read the original at inc.com →

More in Business

More from Tuesday 6 October →