How to find out if Amazon thinks you have ‘flat buttocks’
"I stumbled upon a page of assumptions that Amazon has made about me based on my purchases and I’m literally speechless," one shopper wrote on Threads.
Amazon, the online retail giant, collects data about its users based on their purchase history. This data helps the company customize shopping experiences according to individual preferences. However, a Threads user recently discovered that Amazon has made an unusual assumption about her - that she has "flat buttocks." In the post, she expressed surprise and discomfort at this revelation, garnering over a million views on the platform in just a day.
To find out what Amazon thinks about an individual, users can follow a few simple steps. On desktop, hover over "Hello, [your name]" in the upper right corner, click "Account" under "Your Account," and then "Your Shopping preferences." Under "About you," click "Manage your information." On the mobile app, users can navigate through the hamburger icon from the bottom menu bar, then "Account" > "Shopping preferences" > "About you."
The results can be surprising and even intimate, revealing personal details such as shoe size, interests, dietary preferences, and more. In the case of the user, Amazon correctly identified her interests in photography, collectible card games, and investment in the Apple ecosystem. However, it also suggested she has flat buttocks, likely due to her purchase of "butt scrunch leggings."
While there are concerns about the extent of surveillance by tech companies, knowing what Amazon knows about us can provide insight into the extent of personal data collection.
Written by urgent.news from TechCrunch's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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