Banks’ Communications Professionals Urged to Embrace Innovation, AI, Data
Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) has marked 30 years of shaping narratives and building trust in Nigeria’s banking industry, with regulators and industry leaders calling on communication professionals to make credibility, clarity, Innovation and ethical conduct central to the future of financial services. The association celebrated the milestone…
The Association of Corporate Communication and Marketing Professionals in Banks (ACAMB) recently celebrated its 30-year milestone in Nigeria's banking industry, with industry leaders stressing the importance of embracing innovation, artificial intelligence, data, and ethical conduct to maintain credibility and clarity in financial services.
At the anniversary gala in Lagos, ACAMB President Jide Sipe highlighted the association's role in helping banks communicate with the public, manage crises, and protect their reputation. Speaking alongside other industry leaders, including the Chair of CIBN, Dele Alabi, and the Chairman of the event, Alabi praised ACAMB's impact on the financial services industry.
The Deputy Governor of the CBN urged communication professionals to prioritize clarity over cleverness and to view customers as the ultimate test of their communication's effectiveness and credibility. Representing UBA, Alero Ladipo commended ACAMB for fostering a platform that brings communication professionals together and emphasized the shared responsibility of maintaining public trust in the financial system.
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