Actor Park Bo-gum turns palace sounds into new Korean travel experience
Actor Park Bo-gum led a group of roughly 100 international visitors on a soundscape walking tour at Changgyeong Palace earlier this month, spearheading a campaign by cultural authorities to shift tourism promotion toward sensory travel. Organized by the Ministry of Culture, Sports and Tourism alongside the Korea Tourism Organization, the "Korea Sound Journey" event brought together travelers and…
Actress Park Bo-gum orchestrated a unique walking tour at Changgyeong Palace, guiding a group of around 100 overseas visitors through a sensory travel experience. This "Korea Sound Journey" initiative, organized by the Ministry of Culture, Sports and Tourism in collaboration with the Korea Tourism Organization, aimed to promote tourism through engaging the senses.
The event, which involved over 2,300 applicants from 20 nations such as the US, China, Japan, and Thailand, followed Korea's 2026 global advertising campaign "Begin to Hear Korea." Starring Park as the honorary tourism ambassador for the second year, the promotional series featured the actor and a Danish musician documenting everyday soundscapes across the Korean peninsula.
During the morning, the attendees were led by sound specialists in small groups on a structured "sound walking" session, using directional field audio recorders to capture the ambient sounds of the palace.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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