Actor Park Bo-gum turns palace sounds into new Korean travel experience

Korean actor Park Bo-gum recently hosted an immersive walking tour through Changgyeong Palace, introducing international visitors to the concept of sensory travel. The event, called the Korea Sound Journey, was organized by the Ministry of Culture, Sports and Tourism in collaboration with the Korea Tourism Organization. Over 2,300 applicants from 20 countries, including the U.S., China, Japan, and Thailand, applied to participate in the tour, which is part of Korea's 2026 global advertising campaign, "Begin to Hear Korea."

Park Bo-gum, who is serving his second consecutive year as Korea's honorary tourism ambassador, starred in the promotional series alongside a Danish musician. Together, they traveled the country, recording everyday soundscapes to create a unique audio experience. The first half of the tour involved structured sound walking sessions led by sound specialists through the palace grounds. Attendees used directional field audio recorders to capture the ambient sounds of the ancient site.