Wealthy Swiss investors have a weird flex: a blue briefcase filled with 10 pounds of chocolate
Lindt gives chocolate-filled suitcases to voting shareholders every April. They're a "very Swiss kind of flex" as one share costs around $100,000.
Every year, wealthy Swiss investors receive a peculiar gift when attending Lindt & Sprüngli's annual shareholders' meeting in Zurich. The Swiss chocolatier presents voting shareholders with a blue briefcase containing roughly 10 pounds of Lindt chocolate. This custom, known as a "Schokoladekoffer" or "chocolate suitcase," is a quirky tradition that showcases the investors' wealth and status in a unique way.
The shares required to receive this gift are priced around 78,000 Swiss francs, or over $94,000, with the shares having reached prices as high as 132,000 Swiss francs within the past year. Despite the high cost, Thierry Borgeat, a cofounder and chief investor of Swiss asset manager arvy, finds the practice fun and considers it a "very Swiss kind of flex."
This tradition has become increasingly exclusive due to Lindt's exceptional long-term investment performance, with the company's stock increasing by a remarkable 36-fold since 1995. However, recent factors such as record temperatures affecting sales and high cocoa prices have impacted the chocolatier's profits, causing a recent decline in share value.
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