Washington Capitals hockey star Alexander Ovechkin to launch his own beer brand in Russia
Hockey player Alexander Ovechkin is launching his own beer brand, OVI, in Russia. Bochkarev Breweries will produce the beer, Kommersant reported.
American hockey player Alexander Ovechkin is set to launch his own beer brand, OVI, in Russia through Bochkarev Breweries. The beer lineup will consist of a classic lager, a light lager, and a nonalcoholic beer, with a suggested price of 100 rubles per can. Ovechkin expressed his desire to create a beer he would enjoy, favoring pale beers with a clean, balanced flavor.
The Russian beer market, valued at around 930 million decaliters in 2025, is ripe for OVI's entry as the nonalcoholic beer segment saw a 27% increase year-over-year in 2025, though it still makes up only about 3% of the market. Ovechkin, who plays for the Washington Capitals, has been collaborating with Russian companies, serving as a brand ambassador for Indilight since 2025 and appearing in a campaign video for United Russia in 2026.
He stated his decision to support Russia and wish everyone peace and love. Meduza, the news outlet reporting this story, is dedicated to maintaining transparency about its use of AI in the newsroom, with human journalists writing and editing all content.
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