End of an era: Alexander Ovechkin says 2026‑27 will be his last season
NHL's all-time leading goal-scorer announced that he will hang up his skates following 2026-27 campaign, his 22nd season.
American hockey player Alexander Ovechkin is set to launch his own beer brand, OVI, in Russia through Bochkarev Breweries. The beer lineup will consist of a classic lager, a light lager, and a nonalcoholic beer, with a suggested price of 100 rubles per can. Ovechkin expressed his desire to create a beer he would enjoy, favoring pale beers with a clean, balanced flavor.
The Russian beer market, valued at around 930 million decaliters in 2025, is ripe for OVI's entry as the nonalcoholic beer segment saw a 27% increase year-over-year in 2025, though it still makes up only about 3% of the market. Ovechkin, who plays for the Washington Capitals, has been collaborating with Russian companies, serving as a brand ambassador for Indilight since 2025 and appearing in a campaign video for United Russia in 2026.
He stated his decision to support Russia and wish everyone peace and love. Meduza, the news outlet reporting this story, is dedicated to maintaining transparency about its use of AI in the newsroom, with human journalists writing and editing all content.
Written by urgent.news from Meduza (English)'s reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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