SM Prime records over 1 million visitors across live venues
SM Prime Holdings Inc. has sustained robust demand across its major live entertainment venues, with over one million visitors welcomed from January to August.
SM Prime Holdings Inc. reported a significant surge in visitors to its live entertainment venues, surpassing the one-million mark across its major live locations from January to August. The company disclosed a 52-percent year-on-year increase in visitors, climbing from around 710,000 in the comparable period last year. This growth was attributed to a steady stream of concerts, sporting events, and family shows, alongside the inauguration of the SM Seaside Cebu Arena.
Over 110 shows took place at the SM MOA Arena within the eight-month span, while the SM Seaside Cebu Arena also kicked off its operations with sold-out concerts. SM Prime president Jeffrey Lim emphasized that the venues offer a comprehensive experience for Filipino audiences, with dining, retail, entertainment, and other amenities conveniently located.
"With dining, retail, entertainment and other amenities within easy reach, we are able to extend the experience beyond the event itself while creating more value across our properties," Lim stated. SM Prime anticipates this trend to persist through the late months of the year, with more sold-out shows at SM MOA Arena and an array of events scheduled at SM Cebu Arena.
Furthermore, SM Prime-managed venues are currently crafting their 2027 calendar, with significant events already confirmed.
Written by urgent.news from Philippine Star Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
