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Investor Ross Gerber on Undervalued Media Stocks

In this week's The Ledger, Gerber breaks down where the money should be flowing The post Investor Ross Gerber on Undervalued Media Stocks appeared first on TheWrap .

Investor Ross Gerber on Undervalued Media Stocks

Long-term investors are facing a frustrating situation in the entertainment industry. Most large-cap companies appear to be undervalued, but rising interest rates make transformative transactions less likely. Ross Gerber, a veteran money manager, suggests that entertainment companies should embrace change, adopt new technologies like AI, and focus on growing areas such as creator content and video gaming.

A federal judge has approved Paramount's acquisition of Warner Bros. Discovery, despite the high debt involved. Analysts are trying to gauge the impact of AI on the media and entertainment business. Gerber believes the industry is moving away from mega media mergers, as higher interest rates are causing a chilling effect on merger and acquisition activity.

Large-cap entertainment stocks are undervalued, and they should focus on acquisitions and technology adoption rather than sticking to outdated business models. Even though some aspects of the industry are booming, traditional media companies are still undervalued. Companies like Netflix, Disney, and Take Two Interactive are highlighted as potential investments.

Netflix's stock is down significantly but could reach $100 with a multiple of 25 times earnings. Take Two Interactive has a highly anticipated AAA game release and could be a takeover target for Netflix. Disney's stock is also seen as cheap, despite its legacy assets declining in profitability and revenue.

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