Public Relations Association of Sri Lanka completes a successful educational initiative
The Public Relations Association of Sri Lanka, the national industry body, successfully completed conducting a new 3-month ‘Certificate Course in Public Relations and Corporate Communications’ in collaboration with the Sri Lanka Press Institute. All members of the inaugural batch passed the course, with a majority gaining Merit and Distinction grades. The Graduation Ceremony was held […]
The Public Relations Association of Sri Lanka (PRASL) recently concluded a three-month educational initiative in partnership with the Sri Lanka Press Institute (SLPI). The Certificate Course in Public Relations and Corporate Communications attracted young working adults eager to enhance their professional skills or expand their knowledge in the field.
All members of the inaugural batch successfully completed the course, with the majority receiving Merit and Distinction grades. A graduation ceremony was held on September 17th. The course was curated by PRASL president Nimal Gunewardena, who has extensive experience in teaching and creating similar courses for SLIM and SLFI. SLPI CEO Kumar Lopez noted the similarity to a course on Advertising & Communications they conducted together 10 years ago.
The course was coordinated by PRASL Directors Sheranga Rajasuriya and Nevindee Amarasinghe, and SLPI's Dineshika Udyangi. It featured a diverse range of topics, including issues and crisis management, campaign development, digital PR, content development, corporate communications, social responsibility & ethics, event & account management, internal communications, media, target audiences, and media relations. Senior industry professionals taught the course, incorporating case studies and practical experience.
An end-of-course examination assessed participants' critical thinking and presentation skills, requiring them to answer questions on all 20 course topics, complete a written paper on a campaign for a passion project, and present advocacy campaigns on trending issues such as plastic pollution, road accidents, deforestation, and sexual harassment.
PRASL plans to organize masterclasses with foreign and local trainers, customized training for corporations, and a higher-level Diploma program. To learn more about joining PRASL as a Professional, Associate, or Graduate Member, interested individuals can visit their website (www.prasl.lk), follow their Facebook page, or email membership@prasl.lk.
Written by urgent.news from The Island Sri Lanka's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
