GTA sensitises taxi drivers in ‘Know Ghana’ tourism campaign

The Ghana Tourism Authority (GTA) has commenced a sensitization campaign aimed at educating taxi drivers about Ghana's tourism attractions, culture, and local experiences. This initiative is part of their 'Know Ghana' campaign, which runs throughout the year. The first exercise focused on taxi drivers from the Osu RE, Shoprite, and Papaye drivers' unions on Saturday, October 3rd, 2026.

The GTA emphasizes the crucial role taxi drivers play as tourism ambassadors, as they interact with tourists and foreigners on a daily basis, both before and after the 'December in GH' period. During this period, the campaign highlights the importance of promoting Ghanaian music within taxi drivers' vehicles, as it forms an integral part of Ghana's cultural identity and tourism experience.

The sensitization workshop encouraged taxi drivers to share valuable information about Ghana's tourist attractions, heritage sites, nightlife, and cultural experiences. They were urged to introduce tourists to Ghana's diverse offerings, including traditional and contemporary Ghanaian clothing, music, nightlife, and other cultural elements. The campaign's primary goal is to enhance the overall tourist experience by leveraging the influence and reach of taxi drivers as prominent points of contact for visitors.