[Exclusive] 32 million free Starbucks coupons: 60% say "I won't use them anyway"
Starbucks Korea gave away free drink coupons to around 15.98 million members and new sign-ups between July 8 and August 14. Despite this, the usage rate was only up to 39.2%, with over 60% of the coupons going unused. The free drink coupons allowed customers to get a free Americano, Caramel Macchiato, or Vanilla Latte. This comes after the company faced controversy for using the term "Tank Day" on May 18, which was seen as disrespecting the 5·18 Democratic Movement.
The company's subsequent refund efforts also saw 2.56 million refunds totalling around 760 billion KRW.
Written by urgent.news from Hankyoreh's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
