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What Netflix's 1st decade in Korea means for K-content

It has been 10 years since Netflix entered the Korean market. After moving beyond the days when streaming platforms were unfamiliar, Netflix has become deeply embedded in everyday life. Over that decade, the way Korean content is produced and the way overseas markets view it have both changed. The globalization of Korean content and the term “K-content” are no longer unfamiliar. In that sense,…

What Netflix's 1st decade in Korea means for K-content

Ten years have passed since Netflix established its presence in the Korean market. In this time, the streaming giant has seamlessly integrated into the fabric of Korean life. The landscape of Korean content production has been transformed, and the global perception of Korean culture has evolved. Terms such as "K-content" are now commonplace. Netflix's influence over the past decade has been profound.

A decade ago, the variety of offerings on a single platform was scarce. Today, the platform boasts an impressive array of content. This change can be attributed to Netflix entering the Korean market. Creators were presented with a wider range of options. They were no longer confined to traditional investment models or conventional success formulas. This opened the door for more innovative works.

"Okja," directed by Bong Joon-ho and released in 2017, exemplifies this shift. The film's premise, involving a corporation and a genetically modified creature, was far removed from the typical commercial films. Netflix provided the platform for such unique narratives. Over the past decade, Netflix has played a pivotal role in shaping the Korean content industry and the way the world views it.

Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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